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Over the coming weeks, we will be releasing collaborations with 12 creatives, each of whom has been tasked with expressing a different emotion associated with the creative process: excitement, romance, triumph, nostalgia, awkwardness, craving, amusement, interest, confusion, satisfaction, envy and entrancement. With audio produced by Sounds Like These, each creative has been given carte blanche when it comes to visualising their assigned emotion in their preferred medium, bringing exciting and new disciplines to the platform. You’ll be seeing work from 2D animators, typographers, and 3D renderers introducing an entirely new aesthetic to users’ feeds.
They’re also creatives with fascinating processes – people whose hand is always visible in their output, and who therefore align with TikTok’s DIY ethos. Each creative will, therefore, be providing an insight into the making of their TikTok and their process in a series of three additional videos, uploaded to their own account. This, when combined with the 12 emotions we have asked each creative to visualise, creates a project which is all about creativity with humanity.
We’re kicking off the series today with an artist we’ve long admired here at It’s Nice That: Lucas Zannotto. Originally from Italy, Lucas has previously lived and worked in Milan, Barcelona and Berlin, but he currently calls Helsinki home. He’s the founder of Yatatoy, which makes playful tools for kids, while also working as a designer, animator and director.
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