In his most recent collaboration with Heni Editions, Damien Hirst presents The Beautiful Paintings. The limited series, released as both physical and NFT artworks, invited collectors to produce their own iterations of Hirst’s iconic Spin Paintings. Using a machine learning algorithm, The Beautiful Paintings are totally customisable by: size, format, design, colour-way, and even the title of the artwork. The ‘revolutionary’ artwork blurs the boundaries between digital and physical art creation, and has been met with equal measures of success and uncertainty.
One thing however is certain: The Beautiful Paintings testify to Hirst’s technological innovation and his firm grip on the commercial appeal of his art. Yielding over $20million from this AI-generated series, Hirst shows himself to be a formidable marketer-cum-artist once again.