A new digital art curation platform is hoping to be bridge the gap between artists and buyers to create personalised, cohesive and curated collections. The Art Precinct is using behavioural psychology, VR tools along with access to galleries and emerging artists to reimagine and understand how people choose and connect with original art. Founder, Clare Mora, has more than 25 years of experience in the industry, working around the world and gaining a reputation for identifying potential and a love of giving artists more visibility and commercial success. She speaks to Culture 101 about identifying a gap in the market and breaking down the barriers to collecting and owning original art.