A recent image on Instagram introduced me to REIVGEN, a generative art studio exploring new possibilities at the intersection of technology and visual expression. Beyond the immediate appeal of its algorithmically generated works, what stood out was its distinctive approach to customization—offering users the ability to shape and co-create artworks in real time. REIVGEN doesn’t simply produce digital art; it proposes a more personal, participatory model of making, where authorship is shared and aesthetics evolve collaboratively.
The Art of Personalisation: Simplified and Sophisticated
REIVGEN offers a customisation experience that balances refinement with accessibility. For those drawn to immediacy, a curated selection of preset configurations allows for effortless acquisition. For others seeking a more personal engagement, the studio invites users into a streamlined, cost-free process to shape their own piece—adjusting elements to suit both space and sensibility. This dual approach reflects REIVGEN’s quiet emphasis on considered luxury, where the ease of the experience is as integral as the visual outcome.
Excellence in Every Detail: Crafted On Demand
REIVGEN’s commitment to quality is embodied in its made-to-order production model. Each piece is created specifically for its collector, not pulled from inventory. Using advanced 3D-printing technology and high-resolution polychromatic UV-cured resin, the works are finished to a precise, high-gloss standard. This process ensures both visual impact and long-term durability. From material choice to final form, every detail reflects REIVGEN’s pursuit of innovation, craftsmanship, and refined elegance.
Juan Andrés Hurtado Baeza—known as Jahb
REIVGEN’s distinctive vision is rooted in the work of its founder, Juan Andrés Hurtado Baeza—known as Jahb—a figure who bridges the roles of artist and technologist. His hybrid practice has shaped a studio where creative intuition meets technical precision, enabling REIVGEN to operate at the forefront of generative art. Under Jahb’s direction, technology becomes a tool for expressive freedom, resulting in works that are both structurally sophisticated and visually compelling.
REEF: An Exploration of Form and Flow
REEF, the first generative algorithm developed by REIVGEN, explores the interplay of form and fluidity in contemporary sculpture. Characterised by organic curves and intricate geometries, these works evoke a sense of movement and calm, grounded in mathematical precision. Free from narrative or critique, REEF is driven by aesthetics—designed to elevate space through visual harmony and contemplative detail. It is a study in natural complexity, translated through code and craft, and brought to life as sculptural objects that resonate through their quiet, enduring presence.
REIVGEN Studio represents a new paradigm in contemporary art—where innovation, personalisation, and craftsmanship converge. Through advanced 3D-printing and thoughtful design, each work embodies a commitment to quality and aesthetic refinement. Guided by Jahb’s approach, the studio reimagines what digital sculpture can be: custom, elegant, and quietly luxurious. The REEF collection exemplifies this ethos, offering collectors a distinctive experience at the intersection of art and technology.
MORE: reivgen.com / @reivgen
