“Acquiring Beeple’s work is a unique opportunity to own an entry in the blockchain itself created by one of the world’s leading digital artists,” said Noah Davis, specialist in post-war and contemporary art.
Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown, said people wanting to invest in NFT art should consider whether there would be long-term benefits.
“If you want to buy an asset as an investment, ideally you should do it because you have done your homework and you believe that over the longer term that investment will rise,” she said.
“At the moment some people are buying these types of assets for short-term speculative gain, with the expectation that they will be able to ride the wave of higher prices.
“There may well be a frenzy, but then the craze is likely to move onto the next big thing and the asset could end up being worth nothing.”