25 Best Print-on-Demand Products to Sell in 2026

Why print on demand is popular

The traditional retail model asks you to make a bet: order inventory in bulk, hope it sells, and absorb the loss if it doesn’t. Print on demand eliminates that risk entirely. 

Products are made only after a customer orders them. That frictionless entry point is a big part of why the model has exploded, but low startup costs are just the beginning.

The product catalog is enormous

Apparel is the obvious starting point, but the range extends well beyond t-shirts into home décor, drinkware, stationery, accessories, pet products, and more. Home décor is currently the fastest-growing POD category, projected to expand at a 27% compound annual growth rate (CAGR) through 2030, according to Mordor Intelligence.

Fulfillment is global, and increasingly local

Major POD platforms operate fulfillment centers across North America, Europe, and Asia-Pacific, so orders ship from wherever makes the most geographic sense. You can run a global store from your laptop without touching a package.

Sustainability is a credible differentiator

Because items are only produced on demand, the model avoids the overproduction and waste that define traditional retail.

You can run this business from anywhere

There’s no physical location requirement, no staff to schedule, and no inventory to manage. Your store operates the same whether you’re in Austin or Amsterdam. 

Customization drives loyalty

Each order is produced individually, opening the door to personalization: 64% of consumers globally prefer to buy from companies that tailor their experience to their wants and needs.

POD is built for social commerce

Visual platforms reward visual products, and POD catalogs are inherently photogenic—custom apparel, wall art, and accessories translate well to Instagram grids and TikTok hauls. That visual quality is valuable as more people purchase through social media. TikTok Shop alone generated $33.2 billion in global GMV in 2024, a 202% year-over-year increase.

25 bestselling print-on-demand products

As you review the following list, consider that profitability in print on demand depends on your pricing strategy, the supplier you work with, your shipping setup, platform fees, and how well your designs command a premium. 

It’s also true that the product category plays a massive role. For example, apparel accounts for roughly 44% of the global POD market, while home décor is the fastest-growing category.

The products below represent the strongest opportunities across demand and room to price with confidence. 

1. Print-on-demand t-shirts

• Why this product sells: Universal wardrobe staple with year-round demand; high impulse-buy potential due to lower price points.
• Best for: Creators, brand builders, niche communities, and anyone with a strong point of view and an audience to match.
• Base cost and pricing range: Base: $7-$10; retail: $20-$30.

The global custom t-shirt printing market is projected to reach $9.82 billion by 2030, and is the most dominant product category in POD.

Starting an online t-shirt business is a popular idea for a good reason, because unlike swimwear or sweaters, t-shirts are universal garments that can be worn year-round. That also means demand isn’t flat—t-shirt sales reliably peak during summer months and the holiday season. Planning seasonal designs is worth building into your calendar.

With so many types of t-shirts available to print on demand, there’s lots of opportunity to cater to a niche audience. The most popular color for unisex t-shirts is black, a versatile choice that works well with most designs. As for your graphics, ensure they’re distinctive and relevant to your target audience.

When selling clothing online, include a sizing chart to help customers choose the right fit. Size chart apps are useful for adding accurate information to your product pages. They also provide confidence to first-time customers that they won’t have to deal with returns or exchanges.

See how Asian-inspired apparel brand Immigen (which uses print on demand) prominently displays its size guide below its product descriptions:

Tip: Before you finalize any design, request a print template from your POD provider. These files show the exact printable area and any safe zones to avoid—the regions near seams, collars, or edges where ink coverage can be inconsistent. 

2. Personalized baby clothing

• Why this product sells: High-emotion purchases often bought as gifts for baby showers, gender reveals, and birthdays.
• Best for: Gift-focused stores, independent designers, and anyone who wants to tap into a buying occasion with near-guaranteed demand.
• Base cost and pricing range: Base: $8-$12; retail: $18-$28.

People buy personalized baby clothing as gifts for births, baby showers, baptisms, and first birthdays. The global baby apparel market was estimated at $177.1 billion in 2023 and projections suggest it will reach $248.25 billion by 2030. Personalization is increasingly where the premium end of that market lives.

Custom items range from onesies featuring baby names to nickname t-shirts, like those sold by baby brand Caden Lane.

Because baby clothing has less printable surface area, prioritize legibility in your designs. Stick to bold, simple fonts over decorative scripts, keep letter spacing generous, and avoid packing too many words into a single design.

When selecting print-on-demand baby products to customize, check that they use hypoallergenic, baby-safe materials. Add a contact form to your online store, so customers can submit custom requests or ask questions not answered on your FAQ page.

3. Mugs

• Why this product sells: A classic office staple and go-to gift for hard-to-buy-for acquaintances like teachers and coworkers; huge Q4 holiday spike.
• Best for: Gift-focused stores, niche community brands, and creators with an existing audience.
• Base cost and pricing range: Base: $4-$7; retail: $12-$20.

Like apparel, mugs are a favorite print-on-demand product. Demand is year-round—with a peak during the winter holiday season.

Personalized mugs already command 27.4% of the market by product type, making this one of the most POD-ready categories in drinkware.

Beyond the standard 11-ounce white mug, print-on-demand options include colorful cups with contrasting interiors, or trendy enamel mugs that resemble traditional tin cups used for camping. These styles lend themselves to creative designs and catchy slogans.

To create mugs that can be sold at a higher price point, consider limited edition art, textured finishes, or premium materials like porcelain. 

Most POD suppliers ship mugs in protective foam or molded inserts, but it’s worth confirming your supplier’s packaging standards before you launch. If you’re offering premium or high-ticket mugs, consider whether your supplier offers gift-ready packaging as an upsell.

4. All-over-print hoodies

• Why this product sells: Allows for maximum creative expression; stands out in social media ads—higher perceived value than standard hoodies.
• Best for: Streetwear brands, artists, and creators whose aesthetic is the product.
• Base cost and pricing range: Base: $25-$35; retail: $55-$85.

All-over-print hoodies are an exciting challenge for designers. Unlike traditional print-on-demand hoodies that allow for designs only on the front and back, all-over print hoodies showcase custom patterns on every part of the garment.

All-over print hoodies require more complex production processes, justifying a higher price tag. When pricing, place standard and premium options side by side—this price anchoring encourages shoppers to trade up.

Streetwear brands like Vapor95 use all-over printing to create vibrant, eye-catching print-on-demand product lines that promote their brand wherever they’re worn.

Tip: Because the garment is assembled after printing, seam alignment matters. Patterns meant to continue across a seam, like a gradient or a tiled repeat, need to be designed with that join in mind. Check your supplier’s panel templates before finalizing any design with elements that cross construction seams.

5. All-over-print yoga pants and leggings

• Why this product sells: The athleisure trend is permanent; buyers look for unique patterns not found in big-box stores.
• Best for: Artists, pattern designers, and brands targeting fitness-adjacent lifestyle audiences.
• Base cost and pricing range:Base: $20-$30; retail: $45-$70.

Researchers project the global athleisure market to reach $662.56 billion by 2030, and within that market, yoga apparel is the fastest-growing segment. It’s projected to expand at an 11.3% CAGR through 2030—driven by consumers who want performance clothing that expresses something. 

As with hoodies, all-over-print yoga pants feature designs that cover all areas, making them an ideal print-on-demand product for artists. These leggings first became popular after people started wearing them to music festivals.

Novelty clothing brand Beloved sold $3,000 worth of merchandise a day, with an entire collection dedicated to all-over print yoga pants.

Consider dropping new designs each month to create hype and drive repeat purchases. Like hoodies, price all-over-print yoga pants to accommodate increased production costs. Target a premium pricing strategy with unique designs customers can’t find anywhere else.

6. Engraved jewelry

• Why this product sells: High emotional value and extremely high profit margins; lightweight for lower shipping fees.
• Best for: Gift-focused stores, jewelry designers, and anyone targeting milestone moments like engagements, anniversaries, and graduations.
• Base cost and pricing range: Base: $10-$20; retail: $35-$60 and up.

Engraved jewelry is versatile and lightweight (ideal for shipping); it’s also a canvas for personalized designs. Showcase text or images with engravings applied to necklaces, earrings, bracelets, and charms.

The global personalized jewelry market was valued at $42.5 billion in 2024 and North America alone accounts for over 40% of that revenue.

There’s a large variety of print-on-demand jewelry. Consider circle and heart necklaces, as well as bar chain bracelets. Each style appeals differently, allowing for targeting niche markets.

Promote your jewelry brand through influencer marketing. If you don’t have a preexisting audience, borrow someone else’s. Consider influencer collaborations to build awareness and trust for your brand.

Take inspiration from jewelry brand Nominal, which offers a range of products for men and women, including customizable “hometown” pieces.

7. Posters

• Why this product sells: Affordable home décor solution; great for students and renters who can’t paint walls but want personality.
• Best for: Illustrators, photographers, graphic designers, and any creator whose work translates well to a large flat format.
• Base cost and pricing range: Base: $5-$12 (depending on size); retail: $15-$40.

You don’t have to create expensive oil paintings or abstract canvases to sell your art online. Instead, turn your designs into affordable posters for everyone.

The global custom poster printing market is projected to reach $2.43 billion by 2030—that growth sits within a broader wall art market valued at $22.56 billion in 2024. And within that market, prints and posters are already the dominant segment, driven by their affordability and versatility.

Posters are ever-popular, as long as they’re high quality. You might get away with a lower-resolution image for a t-shirt or mug, but printed posters are less forgiving. Make sure any pictures you print onto a poster are at least 300 dpi (dots per inch) in resolution.

It’s also worth understanding the difference between the paper stocks your POD supplier offers. Matte paper reads as more editorial and artistic; glossy paper suits photography and high-contrast graphic work. Some suppliers also offer premium options like enhanced matte or fine art paper, which may justify prestige pricing and position your store above the mass-market end of the category.

Before you list anything, order test prints. 

8. Champion hoodies

• Why this product sells: Customers trust the Champion quality and fit, allowing you to charge a premium.
• Best for: Streetwear brands, collegiate-adjacent labels, and anyone who wants to sell quality basics with built-in brand recognition.
• Base cost and pricing range: Base: $25-$35; retail: $50-$75.

Champion has been making athletic wear since 1919, predating both Nike and Adidas, and that century-plus of brand recognition carries real commercial weight. In September 2024, Authentic Brands Group acquired Champion for $1.2 billion, citing the brand’s nearly $3 billion in global annual retail sales. 

Capitalize on this resurgence by offering print-on-demand Champion clothing. For a premium twist on items like the Champion hoodie, consider embroidered or even custom designs.

Embroidery enhances a garment’s appeal and increases its perceived value, allowing you to set higher prices compared to standard print products.

Tip: Printful and Printify both offer Champion blanks directly in their catalogs. Printful is the stronger choice for embroidery because their fulfillment quality on embroidered apparel is well-regarded, and embroidery is where Champion hoodies earn their premium positioning. Printify is worth considering if you want access to the wider Champion range at lower base costs.

9. Tote bags

• Why this product sells: Eco-friendly alternative to plastic. Often used as a functional fashion accessory or event swag.
• Best for: Illustrators, niche community brands, event merchandise, stores looking to expand their product range with a low-barrier add-on.
• Base cost and pricing range: Base: $9-$14; retail: $20-$35.

Tote bags are a straightforward print-on-demand item to design and add to your store. Illustrations are printed on a flat, rectangular surface, so it’s simple to adapt or repurpose designs from other items. Consider offering matching tote bags as an upsell or cross-sell with other products.

Tote bags already command 41.1% of the global handbag market, making them the single largest handbag category worldwide.

Boba Love, for example, has a variety of print-on-demand products, including tote bags. Many of the designs are similar, with some repurposed from other products.

Consider offering your print-on-demand tote bags as a freebie or at a discounted rate with a minimum qualifying purchase. If you include a logo on your bags, they act as a marketing surface, spreading the word about your brand.

10. Belt bags

• Why this product sells: Trending accessory for travel, festivals, and concerts; practical hands-free storage.
• Best for: Festival and travel-focused brands, streetwear labels, athleisure stores, anyone whose audience skews active or on-the-go.
• Base cost and pricing range: Base: $15-$20; retail: $30-$45.

Belt bags—i.e., fanny packs, waist bags, bum bags—have pulled off one of fashion’s more unlikely comebacks. Once dismissed as the domain of theme park dads and ’90s tourists, they’ve been reclaimed by luxury houses. Gucci’s GG Marmont, Louis Vuitton’s Bumbag, and Prada’s cinched styles have been a runway fixture for several seasons running, alongside streetwear brands and festival culture alike.

The celebrity co-sign doesn’t hurt either: Cameron Diaz was spotted repeatedly reaching for a $50 Bogg belt bag in early 2026.

Some print-on-demand providers offer belt bags and fanny packs with all-over printing, so keep this in mind when designing your products. Something that works for a t-shirt or tote bag may need some tweaking before it’s appropriate for fanny packs.

As with other products in this list, creative designs increase the sense of uniqueness, which increases the perceived value. That means you can charge competitive prices and make more money per sale.

11. Stickers

• Why this product sells: Low barrier to entry impulse buy; customers often buy multiples to decorate laptops and water bottles.
• Best for: Illustrators, character designers, pop culture-savvy creators, any store adding a low-commitment, high-repeat-purchase product.
• Base cost and pricing range: Base: $1-$3; retail: $3-$8.

Stickers are an OG print-on-demand product that remains popular today. The global stickers market is valued at $4.61 billion in 2024, driven largely by growing consumer demand for personalization and self-expression. The decorative and custom sticker segment—the slice that’s relevant to POD sellers—is among the fastest-growing within that broader figure.

Create fun, appealing stickers that attract your audience’s eye. Many stores leverage the print-on-demand model to continuously update their sticker product line, with topical illustrations referencing movies, songs, and popular memes as a way to generate interest and encourage repeat customers.

For example, Urban General Store targets fans of Taylor Swift, country music, and the latest binge-worthy TV shows with an ever-changing collection. 

12. Backpacks

• Why this product sells: High-ticket item with distinct seasonal peaks like back to school and summer travel.
• Best for: Student-focused stores, travel brands, outdoor and adventure-adjacent labels, anyone who wants a high-ticket item with a built-in seasonal marketing hook.
• Base cost and pricing range: Base: $25-$40; retail: $50-$80.

Backpacks are one of the few POD products with a predictable demand calendar: the back-to-school season alone drives massive spikes, with Amazon Prime Day 2025 data showing a 225% surge in back-to-school essentials sales during the peak window. 

Try running back-to-school promotions for college and high school students. Or, you could advertise to parents of kids in middle or elementary school. 

Print-on-demand apps like Printify offer customizable backpacks in various styles and sizes.

Read more: Back-to-School Shopping: A Guide to Trends and Strategies for 2026

13. Wall art and canvas prints

• Why this product sells: Higher perceived value than paper posters; a staple for interior design and housewarming gifts.
• Best for: Visual artists, illustrators, photographers, and niche stores where the aesthetic is the brand like interior design, travel, maps, botanical prints, abstract art.
• Base cost and pricing range: Base: $20-$50; retail: $50-$150 and up.

Canvas prints occupy a different psychological tier than paper posters. The physical weight, the wrapped edges, the texture—it all signals artwork rather than decoration. These translate directly into higher perceived value and retail price points comfortably above $100 for larger sizes.

In 2024, the global wall art and canvas print market was valued at $59.58 billion and projected to reach $88.66 billion by 2032. Research suggests it’s driven by urbanization, home renovation culture, and the growing appetite for personalized interiors over mass-produced décor.

Niche is everything in this category. For example, Studio Raton built a focused business around one specific concept—maps rendered in different design styles like art deco and chroma—and that specificity is what makes it work. 

Canvas prints are among the most fragile and dimensionally awkward POD products to ship: rolled canvases risk cracking; stretched canvases need rigid packaging. So before you launch, confirm your supplier’s packaging standards, damage replacement policies, and transit times.

Tip: Gelato is worth a serious look for wall art specifically—their more than 140 local production hubs across 32 countries means shorter transit distances, faster delivery, and meaningfully lower damage risk on large-format items.

14. Cushions

• Why this product sells: Quick way to refresh a room’s look; great cross-sell item for home décor brands.
• Best for: Home décor brands, interior design-focused stores, gifting stores, any seller whose audience thinks carefully about how their space looks.
• Base cost and pricing range: Base: $12-$20; retail: $25-$45.

The cushion is one of those home décor products that punches above its weight in terms of perceived impact versus actual cost. Swap out a few cushions and a sofa looks different. That low-friction, high-reward dynamic is exactly what drives impulse purchases. 

Custom-shaped cushions—pet portraits, novelty silhouettes, character shapes—are worth considering as a dedicated offering rather than a variant. Customers who want a cushion shaped like their cat are not the same customers browsing abstract geometric prints; they’re on a mission, and they’ll pay a premium for it. 

Build it as its own product with its own photography and a simple customization flow.

AOP+ is worth exploring specifically for all-over-print styles; it’s a UK-based supplier that prints everything in-house and has a strong catalog of AOP home products.

15. Towels

• Why this product sells: Seasonal summer essential; large surface area acts as a walking billboard for art.
• Best for: Summer-focused stores, travel and beach lifestyle brands, artists whose work suits large-format displays, any store that already sells swimwear or outdoor gear.
• Base cost and pricing range: Base: $20-$30; retail: $40-$60.

The broader bath towel category adds $11.3 billion in annual market value to the global beach towel market valued at $3.8 billion in 2024.

For POD sellers, the beach towel is the most compelling format. The print surface is large, flat, and fully visible, closer to a poster than a garment—which means bold, colorful, graphic-heavy designs that would feel overwhelming on a t-shirt work beautifully here. 

White-label towels are another quality product to customize and sell online. You could create eye-catching beach towels, bath towels, hand towels, and more. 

Many print-on-demand companies offer towels in a range of materials, like absorbent polyester and soft cotton blends, durable for any use.

16. Phone cases

• Why this product sells: High-frequency replacement cycle; people treat cases as fashion accessories, owning multiple at once.
• Best for: Artists, illustrators, pop culture creators, niche community stores, anyone whose audience skews younger and treats their phone as a style statement.
• Base cost and pricing range: Base: $10-$15; retail: $25-$40.

Starting a phone case business is straightforward when working with a print-on-demand company. In the US alone, 79% of smartphone owners use a protective case, and the average user replaces it every eight to 10 months. That’s an enormous, reliably renewing customer base.

Cases are cheap to produce, you can design them any way you want, and they offer high margins compared to items like jewelry or clothes.

Sydney Carlson and her family found that producing unique patterns and artwork—and carrying samples wherever they went—was an effective way to generate attention for their phone case brand. They founded Wildflower Cases after a chance encounter with Miley Cyrus at a restaurant, when the singer noticed one of Sydney’s original designs. 

Listen to the full story on an episode of Shopify Masters.

Tip: Caseable is worth considering if you want to go deep on customization options and case formats.

17. Hats and beanies

• Why this product sells: Year-round accessory; embroidery offers a premium, retail-ready look.
• Best for: Brand-forward stores, sports and outdoor lifestyle brands, community and fan merchandise.
• Base cost and pricing range: Base: $12-$18; retail: $25-$35.

Studies project the global hats market to reach $16.61 billion by 2032 driven by athleisure crossover, the endurance of streetwear culture, and consumers who treat headwear as a daily style variable.

Beanies and baseball caps (structured and unstructured) are the most common POD formats and serve distinct audiences and seasons. Caps perform year-round with a slight spring/summer lean; beanies are a genuine winter staple and a strong Q4 gifting product.

Hat sizing is worth flagging to customers upfront, because unlike t-shirts where a size chart suffices, hats often come in one-size-fits-most, structured or unstructured options, and snapback or fitted variants. 

Include sizing notes in your product descriptions to reduce support tickets and returns.

18. Face masks

• Why this product sells: Health utility mixed with fashion; while demand has dipped since 2020, it remains a steady niche for travel and health.
• Best for: Travel accessory stores, health-conscious lifestyle businesses, urban anti-pollution niches, festival and event merch.
• Base cost and pricing range: Base: $4-$8; retail: $12-$18.

The pandemic-era demand spike has normalized, but not disappeared. The segment that matters for POD sellers—fashion and lifestyle face masks, versus medical or industrial—is actually growing. 

The global fashion face mask market was valued at $1.51 billion in 2024, driven by urban anti-pollution demand, the ongoing normalization of mask-wearing in East Asian markets, and consumers who’ve simply built the habit. 

Anti-pollution masks dominated with a 71.4% revenue share in 2024: a useful reminder that the functional use case is still the primary purchase driver, even in the fashion segment.

Face masks work best as part of a broader product ecosystem: pair them with tote bags, neck gaiters, or water bottle accessories and market to frequent flyers or allergy-season shoppers.

Neck gaiters are worth including in your lineup alongside traditional flat masks because they’re more versatile for ski trips, hiking, sun protection, and cold-weather layering—and often justify a slightly higher price point as a multifunctional accessory.

19. Bluetooth speakers

• Why this product sells: Unique tech gadget that few other POD shops offer; high novelty factor.
• Best for: Tech-forward lifestyle stores, gift shops, music and festival merch, brand-building sellers who want a high-impact hero product that stands out in a POD catalog dominated by apparel.
• Base cost and pricing range: Base: $30-$50; retail: $60-$100.

Bluetooth speakers are another unique product to personalize and sell online. Customization and personalization is an identified growth trend in the wireless speaker market, with consumers seeking speakers that reflect their home décor, personal style, or brand identity. This is exactly what POD delivers. Consider that music streaming surpassed 750 million paid subscribers in 2024, and there’s a massive, active listener base already invested in their audio setup.

For example, print-on-demand marketplace Teelaunch offers several bluetooth speaker options, such as the Boxanne speaker.

Tip: Teelaunch has a native Shopify integration and is currently the primary POD provider with customizable speaker options, including the Boxanne. Check their current catalog for available formats before designing, as speaker styles and print area specs update periodically.

20. Water bottles

• Why this product sells: Huge eco-conscious movement. Reusable bottles are a daily carry item for office workers, students, and gym-goers.
• Best for: Fitness and wellness brands, outdoor and adventure stores, sustainability-focused stores, campus and student-oriented merchandise.
• Base cost and pricing range: Base: $12-$18; retail: $25-$40.

Everyone needs to stay hydrated. That’s why as many as 60% of US adults own a reusable water bottle.

You can sell water bottles for anywhere between $20 and $40. There are many types of bottles and tumblers to customize, from plastic tumblers with a straw to stainless steel insulated bottles.

21. Socks

• Why this product sells: Classic stocking stuffer; low price point makes it an easy add-on to larger orders.
• Best for: Gift-focused stores, novelty and humor brands, pop culture and fandom merchandise.
• Base cost and pricing range: Base: $8-$12; retail: $18-$25.

The American Apparel & Footwear Association reports that the average consumer buys four to six pairs of socks annually, making this one of the highest natural repurchase-rate products in apparel. For POD sellers, that replacement cycle is a recurring revenue opportunity.

Printed socks are one of the most popular items on print-on-demand apps—and for a good reason. They’re fast and easy to produce, plus you can design many styles, including novelty, fashion, or colorful socks.

Whether it’s socks, shoes, or other clothing accessories, aligning your brand with a social cause is one way to bring additional value to your print-on-demand business. 

For example, Bombas started donating socks for every pair purchased, after discovering socks are among the most requested items in homeless shelters.

Read more: How to Create a Purpose-Driven Marketing Strategy

22. Custom puzzles

• Why this product sells: Surged during the pandemic and remained a popular digital detox activity; excellent family gift.
• Best for: Gift-focused stores, photographers and illustrators selling their work in physical form, family and memory keepsake brands.
• Base cost and pricing range: Base: $15-$25; retail: $35-$55.

Jigsaw puzzle sales surged over 300% during pandemic lockdowns, and while growth has since stabilized, many consumers maintained the hobby.

Print on demand makes it possible to create custom puzzles for customers, who often buy them as fun, unique gifts for birthdays, holidays, and anniversaries. Try offering a range of puzzle sizes and complexities to suit different skill levels, from simple designs for children to intricate artworks for adults.

Piece count is worth thinking through strategically. Offer at least two or three options: a lower count (100 to 300 pieces) for children and casual gifters, a mid-range (500 to 1,000 pieces) for the core adult puzzle audience, and a high count (1,500 to 2,000 pieces) for enthusiasts willing to pay a premium for complexity.

23. Flags

• Why this product sells: Cheap, large décor for college dorms, garages, and festivals.
• Best for: College and dorm lifestyle brands, sports fan merchandise, festival and event stores, local pride and place-based brands.
• Base cost and pricing range: Base: $12-$18; retail: $25-$40.

Flags aren’t just for countries or sports teams—they’re used for a wide variety of events. McKinsey’s ConsumerWise research consistently shows that most shoppers are trading down across categories while still spending selectively on purchases that feel meaningful. This behavior plays directly into affordable, personalized products like custom flags.

Consumer buyers want flags as personal expression for dorm room art, fan merchandise, niche community identity, or local pride. Business-to-business (B2B) buyers want flags as buzz marketing for trade show presence, event signage, branded promotions, or storefront displays. 

The Flying Junction model illustrates a third path: place-based design with a premium aesthetic, pitched as considered home décor rather than novelty merchandise.

Tip: Printify offers a range of flag sizes and styles at competitive costs and Printful offers reliable print quality and finish options. For B2B and larger format orders, Gooten is also worth evaluating as a print-on-demand platform.

24. Gift wrapping

• Why this product sells: Makes the gift-giving experience premium; high demand in Q4.
• Best for: Gifting-focused stores, illustrators and pattern designers, stores already selling in the stationery/greeting card space, and sellers exploring B2B with small food, retail, or hospitality businesses.
• Base cost and pricing range: Base: $10-$15 (per roll); retail: $20-$30.

The presentation of a gift is part of the gift, which is why the global gift wrapping products market is projected to reach $31.31 billion by 2030. Customization is one of the primary drivers—roughly 27% of shoppers in developed markets now prefer custom-designed wrapping paper over generic alternatives.

For example, you might design seasonal gift wrapping for customers who celebrate holidays like Thanksgiving or Diwali. Or, you could accept requests for custom wrapping paper, allowing your customers to add an extra touch of personality to their gifts.

Businesses also require custom wrapping, either for packaging their products or offering gift wrapping services to customers. Those in the food and service industry regularly invest in original designs for wrappings, bags, and cups to help build brand recognition.

Tip: Wrapping paper is primarily a single-use product, which puts it on the wrong side of the sustainability conversation reshaping packaging broadly. If eco-credentials matter to your audience, lean into suppliers using recycled or FSC-certified paper and add it to your positioning. 

25. Blankets

• Why this product sells: High coziness appeal; large profit margins and very low return rates.
• Best for: Gift-focused stores, home décor and lifestyle brands, pet owners and animal lovers.
• Base cost and pricing range: Base: $25-$40; retail: $60-$100.

Blankets are a popular household product that provide a large blank canvas for print-on-demand designs. Options for customization span from simple monogramming to elaborate patterning.

Many print-on-demand providers offer a range of blanket types, including fleece, Sherpa, and woven materials, as well as travel and baby blankets.

Blankets sell the most in the last three months of the year, but a well-positioned product doesn’t have to be seasonal. Pet portrait blankets, for example, sell year-round as birthday and adoption gifts. 

Travel blankets find their audience in every season. And a thoughtfully designed pattern blanket that functions as home décor rather than purely functional warmth has a year-round home on the sofa.

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Emerging POD products to watch

The 25 products covered above represent the proven POD catalog, but the POD space is moving fast. 

Here are the categories gaining traction and worth tracking as you build your product mix:

• Personalized stationery and notebooks. The journaling trend that accelerated during the pandemic found a new baseline. The global personalized stationery market is projected to grow from $15.57 billion in 2025 to $22.3 billion by 2035, driven by consumers seeking products that reflect personal identity rather than generic off-the-shelf design.
• Pet products. The emerging territory is pet-specific like custom bandanas, personalized collar tags, pet ID cards, pet portrait phone cases, and increasingly pet apparel. The total US pet industry expenditures reached $158 billion in 2025 and are projected to reach $165 billion in 2026.
• Candles. The home fragrance market sits at over $14.7 billion globally, with candles specifically having strong gifting and lifestyle positioning—they’re the kind of purchase that photographs beautifully, retails comfortably at $20 to $35, and benefits from the same affordable luxury dynamics driving POD mugs and drinkware for years.

Designing print-on-demand products

Creating your first print-on-demand design is a lot of fun. Best of all, you don’t have to be a designer.

Here are four ways to generate awesome designs for your products:

1. Create it yourself

If you have the vision and creative passion, create your own print-on-demand designs. Use paid design software like Photoshop or Illustrator, or free alternatives such as Photopea, Pixlr, and Canva.

Find the right design software from this list of paid and free photo editors.

A few technical fundamentals will save you a lot of headaches before you hit submit:

• File format. Save your designs as PNG with a transparent background wherever possible. The blank area of your design needs to disappear into the fabric rather than show up as a white rectangle.
• Resolution. The standard for quality print output is 300 dpi. If you’re using Canva, export at the highest available resolution and check whether your plan allows print-quality downloads.
• Print area. Every product has a defined print area, the specific region where ink can actually be applied, and it varies significantly by product and supplier. Always download the print template for your specific product from your POD supplier before designing, not after. 

2. Hire someone

There are a few ways to find freelancers:

The cost of hiring a freelancer will vary depending on who you work with, as will the quality of work. Typically speaking, the higher the price tag, the better the design. But this isn’t always the case, so it’s important to vet carefully.

3. Buy design templates

Another design option is to buy a template. Templates are cost effective and easy to use, though by using a template, you’ll likely lose exclusive rights to the design. So, you could be selling products very similar to those of other online stores.

That said, templates are a great way to start selling quickly. Sites like Creative Market and GraphicRiver sell assets and templates for use on many types of products. Designious and Tshirt Factory specialize in t-shirt designs ranging from $7 to $25.

4. Use product mockup generators

Mockups are a realistic representation of your design to use in ads and on your store and product pages.

Create a mockup using a free tool, like these t-shirt mockup generators. Printful and many other print-on-demand partners offer free generators, and websites like Creative Market and GraphicRiver sell mockup templates for all types of products in different styles and formats.

With paid mockups, you can get more creative and specific. Mockups can showcase your products on models, in lifestyle shots, and by themselves on plain backgrounds. Templates cost anywhere from $9 to $40, depending on your needs.

How to price print-on-demand products

POD eliminates inventory risk, storage costs, and the capital tied up in unsold stock. You can absolutely price to profit, as long as you account for every cost before you set your retail price.

Here’s the complete picture:

Profit = Retail price − (Base cost + Printing fee + Platform fee + Payment processing fee + Shipping costs)

Here’s how that breaks down for a typical product:

Beyond the formula, don’t forget to budget for sample orders, return handling, design tool subscriptions, paid advertising, and currency conversion if you’re selling across markets.

Here are some common pricing strategies:

• Budget (20% to 30% margin). Thin margins that rely on volume; hard to sustain without significant traffic.
• Mid-market (35% to 50% margin). Where most successful POD stores operate; room to run promotions without going negative.
• Premium (50% to 70% margin). Justified by strong design, brand story, and product quality; fewer orders, higher profit per sale.

How to market print-on-demand products

Before you launch your store, lay the groundwork to attract visitors and customers.

Product pages help you sell your product, but you also need to tell your story, sell your brand, and establish trust with customers.

Before launching, have a few standard web pages ready to go:

Once you publish your website, start driving traffic with the following tactics.

Paid advertising

Targeting tools on major advertising platforms allow you to set up campaigns designed to reach your ideal customer.

You can try paid advertising with:

• Facebook ads. Build audiences based on interests, behaviors, and demographics, or upload your customer list to find lookalike audiences who share the same profile. 
• Instagram ads. Run through the same Meta Ads Manager as Facebook, so you can target both platforms from a single campaign.
• Pinterest ads and promoted Pins. Pinterest users are actively planning purchases, making it a strong fit for products that sell around life moments. Read this full guide on making the best out of the Pinterest Ads Manager. 
• Google Ads. This includes search ads, display ads, shopping ads, and YouTube ads. They capture demand that already exists rather than creating it. Shopping ads put your product image and price directly in front of someone searching for specific words. Search ads work for high-intent keywords; display and YouTube ads are better for building brand awareness.

These platforms also provide fast results. For instance, you can see which ad drove a purchase within a few minutes of the sale.

Influencer marketing

Influencer marketing leverages the reputation of people who have built a social media following. You pay an influencer a fee to post about your product for a set amount of time.

Content creators come in all forms, and you can find them almost everywhere, including through dedicated influencer marketplaces.

Content marketing

Content marketing is another traffic source. It consists of creating and distributing valuable, relevant content to attract new customers.

You might:

• Post blog articles on your website that educate customers about your business or how to use your product
• Design infographics to post to Pinterest
• Create videos for your YouTube channel
• Post consistently on your Instagram and Facebook page
• Start your own podcast geared toward your target market

Think of paid advertising as a sprint and content marketing as a marathon. It works best over a long time—consistency and commitment are key. Quality content creation helps establish your company’s credibility and expertise in the industry or market. It supports demand generation more than quick lead generation, like paid ads.

Affiliate marketing

Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission.

Typically, you pay affiliate marketers a percentage of each sale they provide—meaning you pay only for successful sales. In some cases, the desired action is a download, a click, or signup. It depends on your marketing objectives. 

There are several affiliate platforms where you can post your offer, or you can create your own affiliate program.

With Shopify Collabs, it’s easy to find creators to promote your products, reach new customers, and grow your sales. Track performance from your Shopify dashboard.

Challenges with print on demand

According to a 2025 Shopify survey,* marketing and customer acquisition are the top year-one challenges for many store owners, with 37% struggling with marketing and 36% with customer acquisition. 

For POD sellers specifically, it’s often tough because most products exist in crowded categories. The product alone doesn’t, and cannot, create discovery.

Reliance on suppliers

Navigating the challenges of print on demand is crucial for your business success. The reliance on third-party suppliers for production and shipment can introduce issues like variable quality and inconsistent delivery times. These aspects might potentially undermine your brand’s reputation.

It’s essential to choose your POD partners carefully and monitor their service quality.

Lower profit margins

Profit margins in print-on-demand can be thinner compared to bulk buying, primarily due to higher costs per item. To combat this, focus on building a strong brand that commands higher prices.

Premium branding, coupled with quality designs and solid marketing messaging, can justify higher price points and increase your overall profitability.

Increased competition

The accessibility of print on demand means you may face competition from other sellers producing their own versions of print-on-demand products.

To beat competitors, standing out is crucial. Invest in designs that connect with specific audiences and market your products with a strong brand to increase visibility.

Longer shipping times

Each product is printed after the customer places their order, which adds production time before it even ships. Depending on the supplier and product, fulfillment alone can take two to seven business days, before shipping transit time is added on top.

Set expectations upfront. Display estimated delivery windows clearly on product pages and at checkout. Issues with holidays, severe weather events, or strikes? Add temporary messages to the check out page or on web banners to communicate abnormal shipping delays.

Limited product customization

A corporate client ordering branded merchandise may need consistent Pantone color matching digital printing can’t guarantee.

The practical workaround is to know your supplier’s catalog deeply before you promise anything to a customer. Also, pick your products based on the platform’s strengths rather than forcing it into territory it wasn’t built for. 

The future of print on demand

Personalization is moving from a premium feature to a baseline expectation. Deloitte research found 80% of consumers prefer brands that offer personalized experiences—and report spending 50% more with those brands. 

The pull toward personalization is especially strong among younger shoppers: more than half of Gen Z and millennials say they’d spend more on a brand that offered personalized experiences, compared to just 19% of baby boomers.

The next frontier for POD is customers co-creating them at the point of purchase. 

Shopify’s app ecosystem has made this increasingly accessible. Apps like Customily and Teeinblue embed a full live design studio directly onto your product page: customers add names, upload photos, choose layouts, and see exactly what they’re buying before they check out—with print-ready files generated automatically and sent straight to your POD supplier. 

For sellers running limited drops, Shopify Launchpad automates the launch itself: scheduled visibility, pricing changes, and inventory, pulling from live store data so nothing has to be managed manually on the day.

Sustainability is another key differentiator; made-to-order production is inherently less wasteful than traditional manufacturing. As consumer awareness of retail’s environmental footprint grows, the POD model’s structural advantage here becomes a genuine selling point.

Start selling your print-on-demand products

Another great thing about print on demand: Anyone can do it.

It may take some time to learn exactly which designs and products your audience loves, but be patient, test multiple ideas, and learn from what hasn’t worked.

From first-time sellers to global retailers, Shopify works for everyone. See plans and pricing.

*Based on a 2025 survey of 500 Shopify merchants conducted in English across Australia, Canada, the United Kingdom, Ireland, New Zealand, and the United States. Respondents were established merchants with two or more years on the platform. Results reflect the experiences of this specific sample and may not be representative of all merchants.